Under Armour's Kevin Plank says the company is "doubling down on performance" — Quartz
US Sportswear Brand Under Armour's Extension into Sports Footwear: Will It Succeed? - The Case Centre
Nike Vs. Under Armour | Skema Business School
Brand Audit of Under Armour
Under Armour, Stephen Curry extend endorsement deal through 2024 - Baltimore Business Journal
Brand Audit of Under Armour
Nike Vs. Under Armour | Skema Business School
Learning Lessons From The Nike vs. Under Armour Brand War - Business 2 Community
Is Utah's relationship with Under Armour in trouble? - Sports Illustrated Utah Utes News, Analysis and More
Under Armour (UAA) Gains From DTC Unit, Operating Strategies | Nasdaq
Trent Alexander-Arnold confirms 'UK£6.4m' Under Armour extension - SportsPro
A thoroughgoing analysis of market position of Under Armour.
What is Brand Extension and What Can it Mean for Your Business? | Anthem
Under Armour Attempting To Terminate Apparel Contracts With Cal Golden Bears, UCLA Bruins – SportsLogos.Net News
How Under Armour Lost Its Edge - The New York Times
What is Brand Extension and What Can it Mean for Your Business? | Anthem
Brand Report: Under Armour
A thoroughgoing analysis of market position of Under Armour.
11 Brand Extensions Into Beauty Products
Nike Vs. Under Armour | Skema Business School
The Phenomenal Rise of Under Armour Brand | EU Business School
The Phenomenal Rise of Under Armour Brand | EU Business School
Is Under Armour In Danger Of Committing Brandicide? (Part 2)
Under Armour's Marketing Strategy: A Case Study | SB
How Under Armour lost its cool: A cultural branding perspective - Comperemedia
