Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
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Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup
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PUMA PAID PELE $1,20,000 JUST FOR TYING HIS SHOES!!! - YouTube
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One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium