After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
NVIDIA Titan XP 12GB Star Wars Collector Edition JEDI Order Video Card 900-1G611-2531-000-RET - Newegg.com
Pascal アーキテクチャを採用した TITAN Xp グラフィックス カード - NVIDIA GeForce
NVIDIA Titan Xp Collectors Edition Star Wars Jedi Order Graphics Card Review - Legit Reviews
World's Most Powerful Graphics Card — Nvidia Titan Xp Comes With 12GB GDDR5X RAM