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PDF) How Social Commerce Communication can support Brand Loyalty - An Analysis of Nike's Efforts in Facebook Community Management
How Scent Marketing Works for Major Companies | FragranceX
Skipping the Middleman: Why Businesses Should Consider the Direct to Consumer Model
Skipping the Middleman: Why Businesses Should Consider the Direct to Consumer Model
Scent Marketing: 11 Research-Backed Benefits To Bottom Line
Marketing With Scent Increases Sales - business.com
How to Increase Sales with Scents | Scenting Sees Sales Increase
How Scent Marketing Works for Major Companies | FragranceX
How to Increase Sales with Scents | Scenting Sees Sales Increase
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PDF) "Increasing Store Loyalty through Olfactory Branding: A Study on Cookieman Retail Outlet in Kolkata" presented at 7th IIMA Conference on Marketing in Emerging Economies - January 11-13, 2017