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Benetton hunts for 'respect and desirability' with new marketing strategy
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Benetton Was the Master of Viral Marketing Long Before the Term Even Existed
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Benetton aims for clearer differentiation between brands in restructure
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United Colors of Benetton's latest campaign celebrates kindness, Marketing & Advertising News, ET BrandEquity
How Benetton Moved From Shockvertising To Be 'never Shocking' | The Drum
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Benetton's Most Controversial Advertising Campaigns Through The Years | British Vogue | British Vogue
