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LeBron James // Behind The Signature Logo - Boardroom
LeBron James // Behind The Signature Logo - Boardroom

How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1  Billion
How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1 Billion

Behind the Logo: LeBron James' signature line with Nike reaches elite  status with a crown fit for a King | Sporting News Australia
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match  For Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and  Michael Jordan | Basketball News
LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News

Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25  points in a 106-92 loss to the Sacramento Kings during his NBA debut in  Sacramento, California October 29, 2003. The 18-year-old
Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement  Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka  Doncic as his first signee - CBSSports.com
LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka Doncic as his first signee - CBSSports.com

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

Adidas had a chance to land rookie LeBron James with a 10-year, $100  million contract. Instead, they lowered their offer to $70 million at the  last minute, allowing Nike to swoop in
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

NBA Kicks: The largest rookie shoe endorsement deals in history
NBA Kicks: The largest rookie shoe endorsement deals in history