![Claus-Dietrich Lahrs, CEO of fashion company Hugo Boss, stands in front of the company logo at a balance press conference in the headquarters in Metzingen, Germany, 12 April 2010. After the crisis Claus-Dietrich Lahrs, CEO of fashion company Hugo Boss, stands in front of the company logo at a balance press conference in the headquarters in Metzingen, Germany, 12 April 2010. After the crisis](https://c8.alamy.com/comp/D572Y8/claus-dietrich-lahrs-ceo-of-fashion-company-hugo-boss-stands-in-front-D572Y8.jpg)
Claus-Dietrich Lahrs, CEO of fashion company Hugo Boss, stands in front of the company logo at a balance press conference in the headquarters in Metzingen, Germany, 12 April 2010. After the crisis
![Hugo Boss CEO Claus-Dietrich Lahrs smiles before the fashion company's balance press conference in Metzingen, Germany, 29 March 2011. Hugo Boss reports a plus of eleven per cent in turnover to 1.72 Hugo Boss CEO Claus-Dietrich Lahrs smiles before the fashion company's balance press conference in Metzingen, Germany, 29 March 2011. Hugo Boss reports a plus of eleven per cent in turnover to 1.72](https://c8.alamy.com/comp/DAJA4B/hugo-boss-ceoclaus-dietrich-lahrs-smiles-before-the-fashion-companys-DAJA4B.jpg)
Hugo Boss CEO Claus-Dietrich Lahrs smiles before the fashion company's balance press conference in Metzingen, Germany, 29 March 2011. Hugo Boss reports a plus of eleven per cent in turnover to 1.72
Joe Lycett on Twitter: "So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word 'BOSS'
![Clothes hang on hangers featuring the logo of Hugo Bossfashion company in Metzingen, Germany, 29 March 2011. The same day, Hugo Boss reports a plus of eleven per cent in turnover to Clothes hang on hangers featuring the logo of Hugo Bossfashion company in Metzingen, Germany, 29 March 2011. The same day, Hugo Boss reports a plus of eleven per cent in turnover to](https://c8.alamy.com/comp/DAJAAK/clothes-hang-on-hangers-featuring-the-logo-of-hugo-bossfashion-company-DAJAAK.jpg)
Clothes hang on hangers featuring the logo of Hugo Bossfashion company in Metzingen, Germany, 29 March 2011. The same day, Hugo Boss reports a plus of eleven per cent in turnover to
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN](https://media.cnn.com/api/v1/images/stellar/prod/200302124308-joe-lycett-file-restricted.jpg?q=w_3000,h_2000,x_0,y_0,c_fill)