Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Nike denies involvement with Lil Nas X 'Satan Shoes' containing human blood
How Kipchoge was chosen for Breaking2 - Canadian Running Magazine
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
Nike's Breaking2 – Marketing Stunt Or Sporting History? Only Time Will Tell | The Drum
Nike Shares Tumble After It Reports 44% Surge in Inventories - WSJ
Nike's Fastest Shoes May Give Runners an Even Bigger Advantage Than We Thought - The New York Times
How Nike became a Leader on Social Media
Eliud Kipchoge Breaks Two-Hour Marathon Barrier - The New York Times
Nike on how setting an 'audacious goal' helped the brand work differently
How Nike became a Leader on Social Media
The Science Behind Nike's New ZoomX Vaporfly Next% Marathon Shoe | WIRED
Nike launch new running shoes for breaking2 attempt at Monza race track
Nike signs marathon runners to Breaking2 campaign - SportsPro
How Nike became a Leader on Social Media
I Tried the Nike Vaporfly Shoes — Here's What It's Like to Wear Them
Nike takes a stab at breaking the 2 hour marathon
Campaign of the Year 2017: Nike 'Breaking2' | Campaign US
How Nike became a Leader on Social Media
How Nike became a Leader on Social Media
Nike Clothes for Men: All the Shoes, Shorts, Sweats, and More to Buy From the First Name in Athletic Apparel | GQ
Nike's #Breaking2: How to Think Big, Act Bold - Identity
What You Can Learn from Nike Branding Strategy | Rival IQ
